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· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

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How pictures get made in 2026 from the industry's own reports

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo

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Smart PhotographyIndia

Nikon Redefines Wildlife Storytelling with the New NIKKOR Z 120-300mm f/2.8 TC VR S

10.29

Nikon India Pvt. Ltd. is pleased to announce the release of the NIKKOR Z 120-300mm f/2.8 TC VR S, a professional telephoto zoom lens compatible with full-frame/FX-format mirrorless cameras.

Mirrorless bodies Lenses

Read at Smart Photography ↗

Also covered by: Chassimages, OpticalLimits, fotoMAGAZIN, Digimanie, Photographie.de, Photography Life, Backcountry Gallery, Nikon Imaging Japan

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MakersNikon releases the NIKKOR Z 120-300mm f/2.8 TC VR S, the world’s first constant f/2.8 telephoto zoom lens with a built-in 1.4× teleconverter, designed for sports photographers Nikon

BrazilSigma lança a zoom 50-120 mm f/2.8 para mirrorless APS-C Fotografe Melhor

RumoursIDSWorks released two new products: Leica M11 modular base plate/grip with lens stand and half cases for Leica Q3 43 Leica Rumors

TechSigma launches world's smallest full-frame mirrorless camera... again New Atlas Photography

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