Smart Photography

10 stories

Smart PhotographyIndiaSony Unveils FX5 Camera Sony introduces the FX5 camera, a new full-frame camera in its Cinema Line series. It comes with a newly developed fully stacked CMOS image sensor which further enhances sensitivity performance…

11.02

Smart PhotographyIndiaNikon Redefines Wildlife Storytelling with the New NIKKOR Z 120-300mm f/2.8 TC VR S Nikon India Pvt. Ltd. is pleased to announce the release of the NIKKOR Z 120-300mm f/2.8 TC VR S, a professional telephoto zoom lens compatible with full-frame/FX-format mirrorless cameras.

10.29

Smart Photography

Smart PhotographyIndiaMediaTek Unveils Flagship Dimensity 9600 Pro Chip MediaTek, unveiled the Dimensity 9600 Pro at the MediaTek Tech Day in Delhi. The event themed, “The Next Leap”, spotlighted on the MediaTek Dimensity 9600 Pro as one of the first chipsets built on…

10.09

Smart PhotographyIndiaOctober 2026 For Online Subscription Digital Subscription For a few decades, all big inventions and innovations have been coming from Japan. Hold on! China is now getting ready.

10.08

Smart Photography

Smart PhotographyIndiaBenQ Creative Pro PD2732U Review: A Color-Accurate Workhorse Words: Ajit Manjramker BenQ came a long way since its debut of colour accuracy solutions for the print graphic community in 2013-14.

09.26

Smart PhotographyIndiaNIKON ANNOUNCES THE Z5IIC FULL-FRAME MIRRORLESS CAMERA WITH NIKON Z MOUNT Nikon India Pvt. Ltd. announced the Nikon Z5IIC , a full-frame/FX-format mirrorless camera featuring Nikon’s Z mount and designed to make high-quality photography and video more accessible through…

09.25

Smart Photography

Smart PhotographyIndiaAdobe Premiere Expands to Android:Fast, Powerful, Easy Mobile Video Editing Every day, creators use video storytelling to connect and build their audiences, and more of that creativity is happening on mobile than ever before.

09.25

Smart PhotographyIndiaSony Introduces Its First Fisheye Zoom G Lens ™ Sony India introduces the FE 8-14mm F3.5 Fisheye G , Sony’s first ever fisheye zoom G Lens for full-frame Alpha E-mount cameras.

09.17

Smart PhotographyIndiaSeptember 2026 For Online Subscription Digital Subscription With the advancements in technology and artistic trends over the recent years, photography is undergoing a transformation.

09.07

Smart PhotographyIndiaSamsung displays P9 and P7 SSDs Featuring USB4 at Gamescom 2026 Samsung Electronics Co., Ltd., unveiled the P9 and P7, its next-generation portable solid-state drives (SSDs) featuring USB4 connectivity.

09.03

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo