The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo

← Hot Shoe Archive

ProduLatAm

Seedtag identifica la confianza digital y las facilidades de pago como claves para el Buen Fin 2026

10.26

El Buen Fin 2026 se celebrará del 13 al 17 de noviembre, con la confianza digital y las facilidades de pago entre los ejes del análisis de Seedtag sobre los intereses de los consumidores frente a uno…

Read at Produ ↗

One letter a week, starting soon.

Latest

Seedtag identifica la confianza digital y las facilidades de pago como claves para el Buen Fin 2026

More from Produ on Hot Shoe

LatAmAugusto García de Groovinads: “La atribución no demuestra qué ventas genera la publicidad” Produ

LatAmLlega a Buenos Aires la primera edición de WAIFF, festival internacional que une cine, inteligencia artificial e innovación tecnológica Produ

LatAmAna Alvarado de Ecuastudios y Patricio Rabuffetti de Non Stop: “Este es el paso que queríamos dar para abrir nuevos caminos desde Ecuador” Produ

LatAmMercado Ads y AIWA se alían para llevar la marca a la Fórmula 1 con Alpine Produ

LatAmLa sostenibilidad ya hace parte del nuevo estándar de la industria audiovisual Produ

LatAmArcher Troy lleva el terror de Resident Evil a una experiencia transmedia con Hospital Raccoon City Produ