The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo

← Hot Shoe Archive

ProduLatAm

Juan Guillermo Restrepo de OXXO: “La omnicanalidad tiene que ser una realidad para las marcas”

11.03

En el primer día de Advertising Week LATAM 2026, Juan Guillermo Restrepo, director de Servicios de Retail y Medios Digitales de OXXO, planteó que la próxima evolución del retail media no pasa por…

Agencia Latinoamérica Marca MERCADEO

Read at Produ ↗

One letter a week, starting soon.

Latest

Juan Guillermo Restrepo de OXXO: “La omnicanalidad tiene que ser una realidad para las marcas”

More from Produ on Hot Shoe

LatAmHOY- Gran gala presencial FIAP 2026 Produ

LatAmJayro Bustamante y Edgar Nito narran cómo fue dirigir Palacio, serie de Netflix sobre La toma y retoma del Palacio de Justicia de Colombia Produ

LatAmPure Flix Familia presenta Novelitas: canal de microdramas verticales que celebra la fe, la familia y la cultura latina Produ

LatAmPrime Video suma cinco países de Latam para alquiler y compra de películas y series, además de suscripción a servicios de terceros Produ

LatAmAWLATAM 2026 inicia hoy en Ciudad de México con más de 100 sesiones y PRODU al frente de tres paneles Produ

LatAmSAMY, Ogilvy, Leo Constellations y WPP Media debatirán en AWLATAM sobre creatividad más allá de la optimización Produ