The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo

← Hot Shoe Archive

ProduLatAm

Gonzalo Hita de Personal: “Flow cumple 10 años y logró su crecimiento en base a la producción local, la música y la innovación”

10.28

Flow, OTT de Personal, celebró sus primeros diez años con un cóctel en Jornadas donde Gonzalo Hita, Chief Operating Officer (COO) de Personal, repasó sus comienzos, hitos (como lo fue la gran apuesta…

Read at Produ ↗

One letter a week, starting soon.

Latest

Gonzalo Hita de Personal: “Flow cumple 10 años y logró su crecimiento en base a la producción local, la música y la innovación”

More from Produ on Hot Shoe

LatAmJorge Macri de la Ciudad de Buenos Aires: “Nuestro trabajo es crear condiciones para que se pueda invertir con libertad y reglas claras” Produ

LatAmFIAP Face to Face Webinar: Criterio estratégico y liderazgo humano para las marcas en 2027 Produ

LatAmCTT Exp & Rentals en el 24.º FICM: presencia en 13 películas de la selección y múltiples galardones oficiales Produ

LatAmOniria\TBWA fue elegida Agencia del Año en Tatakuá 2026 Produ

LatAmRT en Español refuerza sus alianzas en la región e impulsa la innovación tecnológica en sus coberturas Produ

LatAmGUT Buenos Aires lleva la frustración tecnológica al apocalipsis con IA para Mercado Libre e Intel Produ