The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo

← Hot Shoe Archive

ProduLatAm

FastFWD – Experiencias inmersivas que conectaron durante el Mundial

10.28

El Mundial puso a prueba la capacidad de las experiencias inmersivas para conectar con los aficionados: desde domos que recrean la sensación de estar en la cancha hasta activaciones de realidad…

Read at Produ ↗

More from Produ on Hot Shoe

LatAmOnda Madrid moderniza su infraestructura radial con consola digital ATRIUM de AEQ Produ

LatAmZEISS presentará sus ópticas Aatma, Panoptes 65 y Horizon Anamorphic Produ

LatAmLa alfombra azul y la gala de los Premios Billboard de la Música Latina 2026 ubicaron a Telemundo como la cadena #1 del primetime en español Produ

One letter a week, starting soon.

Latest

FastFWD – Experiencias inmersivas que conectaron durante el Mundial

More from Produ on Hot Shoe

LatAmOnda Madrid moderniza su infraestructura radial con consola digital ATRIUM de AEQ Produ

LatAmZEISS presentará sus ópticas Aatma, Panoptes 65 y Horizon Anamorphic Produ

LatAmLa alfombra azul y la gala de los Premios Billboard de la Música Latina 2026 ubicaron a Telemundo como la cadena #1 del primetime en español Produ

LatAmInversión y espectro son las claves para el desarrollo del ecosistema digital Produ

LatAmGonzalo Hita de Personal: “Flow cumple 10 años y logró su crecimiento con base en producción local, música y innovación” Produ

LatAmJorge Macri de la Ciudad de Buenos Aires: “Nuestro trabajo es crear condiciones para invertir con libertad y reglas claras” Produ