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18 stories

YASHICAMakersChoosing the Right YASHICA Compact Camera for you: DigiPix, DigiMate, EasySnap & Tank Choosing a compact camera today is less about specifications and more about how you want to capture your life.

YASHICAMakersWhich YASHICA City Camera Is Right for You? The YASHICA City Series is designed to grow with you as a photographer, offering a balance of portability, performance, and creative flexibility.

YASHICAMakersBeginner Camera Guide: Choosing Your First Film Camera Choosing your first film camera can feel overwhelming, especially with so many different formats, styles, and shooting experiences available today.

YASHICAMakersAirport X-Ray and Film Photography: What You Need to Know Traveling with film cameras has become increasingly common as more photographers return to analog photography.

YASHICAMakersBeginner Camera Guide: Choosing Your First Digital Camera Starting your photography journey can be exciting but confusing, especially with so many styles and products available globally.

YASHICAMakersUnderstanding DigiFilm: An Innovative Way to Experience Photography Photography has evolved rapidly, but the emotional connection many creators have with film has never disappeared.

YASHICAMakersUnderstanding microSD Card Compatibility and Performance in Cameras (for website/blog) Memory cards are not all identical in real-world performance, even when they appear similar on paper.

YASHICAMakersWhy Film Photography Still Matters Today In a world dominated by digital photography, film continues to hold a unique place in the hearts of photographers worldwide.

YASHICAMakersBeginner Camera Guide — Everything You Need to Know to Start Shooting For beginners, using a digital camera for the first time can feel overwhelming. But once you understand the basics — shooting modes, storage, and file transfer — the process becomes simple and…

YASHICAMakersWho Is the FX-D Series For? The YASHICA FX-D Series is designed for photographers who want to combine the emotional depth of film photography with the convenience of digital technology.

YASHICAMakersWhy Retro Cameras Are Trending Retro cameras are no longer just nostalgic collectibles, they have become part of a global shift in how people approach photography.

YASHICAMakersFX-D Film Simulation Explained: Bringing Analog Aesthetics to Digital Photography Film simulation is a feature in modern digital cameras that recreates the look and feel of traditional film photography.

YASHICAMakersA Fast Track to YASHICA digiFilm and Film Simulation As analog-inspired photography continues to grow, so does the desire to recreate the look, and more importantly, the feeling, of film in a digital world.

YASHICAMakersWhy Photographers Around the World are Embracing Retro Cameras Retro cameras are going through a fascinating shift worldwide, and it’s very fast-moving! As mentioned in our previous blog post, “Digicams Are Back, Baby,” our initial focus was on the resurgence of…

YASHICAMakersDigicams Are Back, Baby Remember those chunky little digicams everyone had in the early 2000s? The ones with the shiny silver bodies, zoom lenses that whirred out, and photos that always looked a little too bright from the…

December 16, 2025

YASHICAMakersYour 2025 YASHICA Gift Guide The holidays are all about capturing memories – messy dinners, sparkly nights out, and those goofy family moments you’ll laugh at for years.

December 16, 2025

YASHICAMakersThe Hidden Brain of Your Camera: Firmware Firmware updates are essential for keeping your camera running smoothly — they fix bugs, improve performance, and sometimes even add new features.

December 16, 2025

YASHICAMakersInside the FX-D Design Philosophy – Reviving Analog Emotion in a Digital Form Every generation of photographers has its own tools, but the longing for analog emotion has never faded.

December 16, 2025

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· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo