Viltrox events

7 stories

Viltrox eventsChinaIBC AMSTERDAM 2026 Step inside Viltrox at IBC2026: hands-on lenses, compact flash, cinema gear, and a first look at the Air series for L-Mount. More

09.22

Viltrox eventsChinaViltrox X 2026 CHINA P&E Viltrox wrapped up CHINA P&E 2026 in Beijing with ten new products, hands-on shooting experiences, and exciting moments from creators. More

05.21

Viltrox eventsChinaNAB 2026 Step inside the Viltrox booth at NAB Show 2026. Discover our new AF 35/55mm F1.8 EVO lenses and pro masterclasses from photo to cinema. More

04.28

Viltrox eventsChinaWPPI 2026 Missed us at WPPI 2026? Catch up on all the excitement from Booth 213! From the launch of our first L-mount lens and the anticipated EVO series to live portrait masterclasses, explore how Viltrox is…

03.17

Viltrox eventsChinaImaging USA 2026 Imaging USA 2026 Recap: Nashville, new friends, and next-level portraits. See the highlights from the Viltrox booth here. More

01.23

Viltrox eventsChinaWedding Videography Class Recap the Viltrox Wedding Videography Masterclass at Ace Photo. A day of cinematic storytelling and hands-on learning with industry pros. More

2025.12.24

Viltrox eventsChinaViltrox Haunting Workshop 2025 Relive the Viltrox Haunting Workshop! Explore moody portraits and cinematic lighting techniques from our Rocklin, CA event. More

2025.12.23

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo