The New Camera

10 stories

The New CameraRumoursGoPro MAX2 Early Black Friday Deal: Cheapest 8K 360 Camera in the US The GoPro MAX2 camera price has dropped to $299 at major US retailers, and that’s the lowest price we have seen since its announcement.

11.05

The New CameraRumoursNikon Z70 Supports 2x Digital Teleconverter [Confirmed] We finally have confirmation that the Nikon Z70 supports a 2× Digital Teleconverter. It was a huge surprise that an APS-C format camera could support a 2× digital teleconverter, making it an…

11.04

The New CameraRumoursInsta360 Ace Pro 3 Leak: Black and White Versions Plus Side Views Finally, we have one more image of the Insta360 Ace Pro 3 in white, and this completes the colour variations available at the time of announcement for Ace Pro 3 users.

11.03

The New CameraRumoursCanon Upcoming Camera Models Update Nov 2026 Great news! Canon has registered a new cinema camera with the wireless certification agency, and the camera’s model code is ID0191.

11.01

The New CameraRumoursINSTA360 Ace Pro 3 First Images Leaked: Updates, Specifications and More The Insta360 Ace Pro 3 first real image is leaked today by an highly authentic source. I already published a lot of details related to the upcoming camera, starting from the FCC registration to the…

10.31

The New CameraRumoursDJI Neo 3 Now Visible in DJI Fly App: Announcement Soon The most recent update related to the DJI Neo 3 is that DJI itself has accidentally and easily confirmed it. They recently updated the DJI Fly app to version 1.21.18.

10.31

The New CameraRumoursNikon Accidentally Confirms the Nikon Z70 Nikon Accidentally Confirms the Z70 in Official NIKKOR Z 120-300mm f/2.8 Promo MaterialsFinally, we got confirmation from Nikon about the Z70 camera that we were waiting for.

10.30

The New CameraRumoursSony Upcoming Cameras 2027 Let’s discuss the upcoming Sony cameras. Here we are going to discuss the cameras that are in the announcement pipeline, as well as the cameras that are scheduled to arrive in late 2026 and 2027…

10.26

The New CameraRumoursCameras Coming in November and December 2026 Cameras Coming in November 2026 (and Possible December Slips): What’s Real, What’s Rumor, and What You Can Buy in the US November is almost here, and we have approximately two months left before 2026…

10.25

The New CameraRumoursDJI Action 7 and Nano 2: Expected Launch Before November 11? Starting from the beginning of the year, we have added updates related to the DJI Action 7 and Osmo Nano 2 in that post.

10.23

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo