Sony Mirrorless Pro

10 stories

Sony Mirrorless ProReviewsSony Mirrorless Deals: September Sony Mirrorless Deals: September 14–20, 2026 For shooters upgrading their Sony kit, this week delivers broad discounts across APS‑C and full‑frame bodies. The promo window…

09.17

Sony Mirrorless ProReviewsSony Lightweight Telephoto Primes Sony Lightweight Telephoto Primes Sony’s latest super‑telephoto primes land with a clear message: handheld reach is no longer a compromise. The new FE 400mm F4.5…

09.15

Sony Mirrorless ProReviewsJay Maisel: A Life in Color Jay Maisel: A Life in Color, Gesture, and the Everyday Jay Maisel, one of the defining photographers of the last century, has died at 95.…

09.12

Sony Mirrorless ProReviewsSony’s First Fisheye Zoom Sony’s First Fisheye Zoom Lens Arrives: The SEL814G Sony has added a new kind of creative tool to the Alpha system: the SEL814G, its first…

09.08

Sony Mirrorless ProReviewsScicon’s Backpack Pro 35L Scicon’s Backpack Pro 35L has to do two things well: protect the kit and stay out of the way. Scicon’s Backpack Pro 35L paired with…

08.31

Sony Mirrorless ProReviewsSony Announces the FE 100–400mm F5.6–8 OSS Sony Announces the FE 100–400mm F5.6–8 OSS: A Lightweight Super‑Telephoto for Hobbyists Sony dropped a new long‑reach zoom this morning: the SEL100400 – FE 100–400mm…

08.04

Sony Mirrorless ProReviewsSony Launches the FX5 Sony Launches the FX5: A Compact Cinema Line Powerhouse with Open Gate and Internal RAW Sony has officially expanded its Cinema Line with the new…

07.22

Sony Mirrorless ProReviewsSony Cinema Line Teaser A Sony Cinema Line teaser dropped yesterday and it said, “Lighting the Way Forward.” Watch it below. The launch happens tomorrow at 7:00 AM PDT.

07.21

Sony Mirrorless ProReviewsSony Announces RX10 V Sony Announces RX10 V: A Fifth‑Generation Super‑Zoom Built for Everyday Shooting Sony has officially introduced the RX10 V, the latest evolution of its cult‑favorite all‑in‑one…

07.09

Sony Mirrorless ProReviewsSample Sony a7R VI Images Sample Sony a7R VI Images are included in this post. See the rest of the images on Instagram or Threads. I selected my favs from…

05.16

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo