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Photo RumorsRumoursNextorage launched new NX-F2AE SDXC UHS-II memory cards developed specifically for professional video production Nextorage launched new NX-F2AE SDXC UHS-II memory cards developed specifically for professional video production: B&H Photo Amazon Here are the details: The NX-F2AE Series is the Advanced Edition of…

Photo RumorsRumoursInsta360 Ace Pro 3 camera leaked pictures Here are some leaked pictures of the upcoming Insta360 Ace Pro 3 camera (see rumored specifications ): The next Insta360 Ace Pro 3 camera lands at the FCC Use coupon code RUMORS for a discount when…

Photo RumorsRumoursOM System did seriously consider making full-frame cameras OM System published a new 9-minute conversation between Setsuya Kataoka (Managing Director and COO) and Eiji Shirota (Head of the OM System Business Unit) at OM Digital Solutions.

Photo RumorsRumoursWhat Panasonic Lumix MFT camera is that? Panasonic is rumored to announce a new camera for the 25th Lumix anniversary. The European retailer Kamera Express currently has a listing for a Panasonic LUMIX S9 “Titanium Black” camera with a……

Photo RumorsRumoursDxO released 472 new modules for the OM System PEN camera, Sony 100-400mm + Tamron 12-20mm lenses, and more DxO released 472 new modules for the OM System PEN camera, DJI’s Lito drones, and more: Cameras OM System PEN DJI Lito 1 DJI Lito X1 Leica C-lux Typ 1546 Leica V-Lux 5 Leica V-Lux Typ 114 Lenses DJI…

Photo RumorsRumoursMore new/upcoming lenses from Meike, Sirui, Yongnuo, Brightin Star, and Mr.Ding Here are some of the upcoming Chinese lenses: New Meike AF 50mm f/1.4 full-frame lens for E/Z/L mount ( check the official website for updates ).

Photo RumorsRumoursCanon EOS R3 listed as “Sales Ended”, R3 Mark II coming soon? The Canon EOS R3 camera is now listed as “Sales Ended” in Japan: In the US, the Canon R3 is currently discounted by $1,000 : Canon reps have confirmed that the EOS R3 line will continue in the…

Photo RumorsRumoursCanon warns of price increases in 2027 (Canon Q3 2026 financial results) In the latest financial reports, Canon is already warning about upcoming price increases in 2027: Q: Supply shortages are expected to continue driving higher costs in 2027.

Photo RumorsRumoursThe new OM System Pen camera is now in stock The new OM SYSTEM PEN camera is now in stock in certain configurations (mainly the silver version) – check availability at: B&H Photo | Amazon | WEX Photo | Foto Erhardt | OM System store Additional…

Photo RumorsRumoursMeike AF 58mm f/1.2 APS-C lens now available for order (X/Z/E) The previously reported Meike AF 58mm f/1.2 APS-C lens for X/Z/E mount is now available for purchase at the official online store ( coming soon to B&H Photo ).

Photo RumorsRumoursPanasonic’s latest videos provide hints about new/upcoming cameras and lenses Panasonic’s latest videos provide hints about new cameras and lenses: In the first video, there are several hints about a new camera: Around the 0:27 mark, creator Piotr Kwasnik says he has collected…

Photo RumorsRumoursThe latest Pentax/Ricoh news Here is the latest Pentax/Ricoh news and rumors : The Ricoh GR IV 30th anniversary edition camera kit is now in stock New: LightPix CoGrip thumb rest with fully functional TTL hot shoe pass-through…

Photo RumorsRumoursThe latest Fujifilm news Fujifilm registered a new FF260004 camera overseas. Potential candidates are: X-H3, X-T6, X-Pro4, or GFX180.

Photo RumorsRumoursThe latest Leica news Here is the latest Leica news : IDSWorks released two new products: Leica M11 modular base plate/grip with lens stand and half cases for Leica Q3 43 Zeiss reminds us that they are still making lenses…

Photo RumorsRumoursThe latest Nikon news Here is the latest Nikon news : Comparing the new Nikon NIKKOR Z 120-300mm f/2.8 TC VR S lens with the 400mm f/2.8 TC VR S and 600mm f/4 TC VR S Nikon raised full-year profit forecast by 50%, but…

Photo RumorsRumoursThe latest Micro Four Thirds news Here is the latest Micro Four Thirds news : This CAIM1 camera project has a Micro Four Thirds sensor with Sony E-mount mount The Micro Four Thirds standards group issued a warning about unlicensed…

Photo RumorsRumoursSirui Swift AF 20mm f/2.4 + 40mm f/2.2 full-frame lenses (E/X/L) now available for pre-order The previously reported Sirui Swift 20mm f/2.4 and 40mm f/2.2 autofocus full-frame prime lenses for Sony E, Fujifilm X, and Leica L mounts are now available for pre-order at Amazon and the official…

Photo RumorsRumoursViltrox AF 35mm f/1.4 Pro full-frame Z/E lens announced (coupon code included) The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens for Nikon Z and Sony E-mount is now officially announced: Pre-orders: B&H Photo | Amazon US | Amazon DE | Viltrox Store ( use code…

Photo RumorsRumoursNikon announced the Nikkor Z 120-300mm f/2.8 TC VR S lens (price: $14k) Nikon officially announced the Nikkor Z 120-300mm f/2.8 TC VR S lens for $14k (see previous coverage ).

Photo RumorsRumoursGodox announced a new compact universal iM10 mini flash for $25 Godox announced a new compact iM10 mini flash with a universal, single-contact hot shoe for $25 ( currently in stock at B&H Photo and Amazon ).

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo