OpticalLimits

10 stories

OpticalLimitsReviewsSirui Swift 40mm f/2.2 (E-mount) Review So far Sirui has been focusing on enthusiast-grade “Aurora” full-format AF (photographic) lenses, but they have now launched a budget-focused lineup of “Swift”-labeled lenses.

11.04

OpticalLimitsReviewsSigma 20-200mm f/3.5-6.3 DG Contemporary Review Over the last decades there has always been a war raging between Tamron and Sigma in providing the best “super zoom” lenses around.

11.02

OpticalLimitsReviewsViltrox AF 35mm f/1.4 PRO FE Review A while ago, Viltrox released the AF 35mm f/1.2 LAB – an impressive lens, but also very big and heavy.

10.29

OpticalLimitsReviewsViltrox AF 35mm f/1.4 Pro FE/Z announced PRESS RELEASE SHENZHEN, China — October 29, 2026 — Viltrox today announced its new AF 35mm F1.4 Pro FE/Z, a flagship lens designed for professional photographers and videographers.

10.29

OpticalLimitsReviewsNikkor Z 120-300mm f/2.8 TC VR S announced PRESS RELEASE TOKYO – Nikon Corporation (Nikon) is pleased to announce the release of the NIKKOR Z 120-300mm f/2.8 TC VR S, a fast telephoto zoom lens compatible with full-frame/FX-format mirrorless…

10.29

OpticalLimitsReviewsNikkor Z 70-200mm f/2.8 VR S II Review Introduction A short while ago we reviewed the Nikkor Z 70-200mm f/2.8 VR S and we were pretty impressed by the quality that the lens delivered.

10.27

OpticalLimitsReviewsSigma 50mm f/1.4 CL DG announced PRESS RELEASE Kanagawa, Japan, October 23, 2026 – Sigma Corporation (Headquarters: Kawasaki-shi, Kanagawa, CEO: Kazuto Yamaki) is pleased to announce the Sigma 50mm F1.4 CL DG | Contemporary.

10.23

OpticalLimitsReviewsVoigtlander COLOR SKOPAR 35mm f/2.5 100th Anniversary announced Specifications Optical construction 7 elements in 5 groups (1x aspherical) Number of aperture blades 10 min.

10.19

OpticalLimitsReviewsNikkor AF-S 14-24mm f/2.8 G ED Review We reviewed the Nikkor Z 14-24mm f/2.8 S just before this article and it may be interesting to have a look where this lens evolved from – the Nikkor AF-S 14-24mm f/2.8 G ED in Nikon F-mount.

10.19

OpticalLimitsReviewsTamron 16-50mm f/2.8 A announced PRESS RELEASE October 14, 2026 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces…

10.14

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo