Mirrorless Rumors

7 stories

Mirrorless Rumors

Mirrorless RumorsRumoursLaowa announces the 24mm f/2 Zero-D Tilt-Shift for six mirrorless mounts Laowa announced the new 24mm f/2 Zero-D Tilt-Shift you can preorder at BHphoto, VenusStore, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK.

11.06

Mirrorless RumorsRumoursHasselblad legal action stops the X2DII hacking project :( Recently I shared news about the Hasselblad X2DII hacking project. Well as of today this project is dead.

11.05

Mirrorless RumorsRumoursNew Tamron patent discloses three new medium format lenses! A brand new Tamron patent disclosed the design of three medium format lenses: 60mm f/1.8 75mm f/1.9 130mm f/2.6 This is the first time we see Tamron designing lenses capable of covering the 44x33mm…

11.04

Mirrorless RumorsRumoursCIPA worldwide shipments — September 2026 The latest CIPA data shows that the market is slowing down. Only fixed lens cameras are selling well while system camera shipments dropped by 20% compared to last year: CIPA worldwide shipments…

11.02

Mirrorless Rumors

Mirrorless RumorsRumoursCanon, Nikon, Sony and Fujifilm: All the Registered Camera Codes Awaiting Announcement Many cameras have been registered in Asia but have yet to be officially announced. Here is the full list: Brand Code Asian registration What is established / possible identity Canon DS126973 China, 2…

10.31

Mirrorless Rumors

Mirrorless RumorsRumoursLOL! Nikon announced the 120-300mm lens and inadvertently also leaked the Nikon Z70 camera name :) Today Nikon announced the new Nikkor 120-300mm which is now available for preorder at BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, Clifton, WexUK.

10.29

Mirrorless Rumors

Mirrorless RumorsRumoursThis is crazy: Hached Hasselblad X2D II now records video, works with ChatGPT and uses Apple CarPlay too! People are using this Github hack to add all kind of features on the $7800 Hasselblad X2D II. Video recording on the X2D II (Source Reddit). Apple Car Play running on the X2D II (Source Reddit).

10.28

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo