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Lensrentals BlogReviewsOne Piece Shot Practical. Here Is What That Cost, and Why It Worked. Turning a beloved work into a live-action adaptation is always an ambitious undertaking. So when Netflix announced they were making a live-action One Piece, we were all a bit stunned.

Lensrentals BlogReviewsCamera Innovations Used in the 2026 World Cup The World Cup just wrapped up its epic conclusion, leaving us with some incredible matches throughout the series.

Lensrentals BlogReviewsCustomer Story – Jill Coats' Journey From Solo Creator to Commercial Director For Denver-based commercial director Jill Coats, a great advertisement should never actually feel like one.

Lensrentals BlogReviewsComparing the Canon EOS R5 Mark II and EOS R5 While Photographing Tigers in India Wildlife photography is an incredibly enjoyable and addicting artform. It can be immensely rewarding when planning, effort, skill, knowledge, and a little bit of luck all come together to let you…

Lensrentals BlogReviewsOn The Go Filming Techniques for your Next Video Shoot Some projects throw you a curveball right when you think you have everything figured out. Midway through a convention shoot, my client asked if we could add some “Glambot” style shots to the day…

Lensrentals BlogReviewsShooting MotoGP at Circuit of the Americas with the Fujifilm GFX100S II: A Field Review Let me be upfront about something: bringing a large-format camera to a MotoGP weekend is, on paper, a fool’s errand.

Lensrentals BlogReviewsRecreating Iconic Lighting Techniques Used in Film A few weeks ago, we looked at some of the Oscar nominations and the cameras that were used to bring these films to life.

Lensrentals BlogReviewsThe Cameras Used in this Year’s Oscar Winners The 98th annual Academy Awards were this past weekend. Highlighting some of this past year’s best in film, we had a lot of really great films for the year, and some of the best cinematography in…

Lensrentals BlogReviewsThe Three Principles of Lighting for Photo and Video I’ve used this blog on the regular to talk about the complications of lighting, from lighting breakdowns to advanced lighting techniques used in the studio and on location.

Lensrentals BlogReviewsThe Netflix Approved Camera List for 2026 With the motion picture being over 100 years old at this point, there is a pretty massive array of gear you could use for your next film.

Lensrentals BlogReviewsThe Fujifilm XF200mm f/2: A Trackside Love Letter Over the past four years, my work has leaned increasingly toward motorsport photography. With that shift came a growing need for specialty long lenses that could keep pace with speed, distance, and…

Lensrentals BlogReviewsFive Photo & Video Things I Hope to See More of in 2026 Last month was definitely a month of reflection. Not just in our personal lives, as we look back on the year and mark our successes and failures, but also on this blog, where we analyzed all our…

Lensrentals BlogReviewsTop Photography and Videography Purchases for 2025 A week or so ago, we shared our annual data on the most popular gear rented from our inventory, which brands are growing in market share, which are shrinking, and so on.

Lensrentals BlogReviewsTop Photography and Videography Rentals for 2025 Each year, we paw through all the rental data we’ve collected and take a moment to share with you which products are the most exciting and most successful.

Lensrentals BlogReviewsThe Best Gifts for the Photographer or Videographer in Your Life The gift-giving holidays are upon us, so it was fitting to put together a list of our favorite gift ideas for these upcoming holidays.

Lensrentals BlogReviewsQuick Fixes for Common Videography Mistakes A couple of weeks ago, we shared some solutions that photographers just starting in their hobbies or careers might find helpful as they learn the ins and outs of their cameras.

On the calendar

· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

On view

This week, from that corner the newest stories from the corner of the industry you picked

The wire their own posts, translated

How pictures get made in 2026 from the industry's own reports

Sources

Fetched every six hours, linked to the original

About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo