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L-RumorsRumoursNow available for order: the new Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount The new Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount is now open for orders (previous coverage | product page | additional information).

L-RumorsRumoursLeica digest #250 → Viltrox will announce four new L-mount lenses next week (previously reported here; Viltrox currently has two L-mount lenses; use code NIKONRUMORS for 10% off): Viltrox AF 14mm f/4 Viltrox AF 20mm…

L-RumorsRumoursYou don’t have to be a paying member to get discounts from those brands You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use.

L-RumorsRumoursPanasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount Panasonic announced a new LUMIX S 20mm f/2.5 compact prime lens for Leica L-mount: B&H Photo WEX Photo Foto Erhardt Additional information on the new lens: Full-Frame | f/2.5 to f/22 Ultracompact…

L-RumorsRumoursYou can now buy the new Lailens 35mm f/3.5 lens for Leica M-mount Lailens has a new 35mm f/3.5 lens for the Leica M-mount, nicknamed “The White Queen,” that pays homage to the classic British Dallmeyer 35mm f/3.5 optical design.

L-RumorsRumoursLeica released new firmware updates for M10/M11 cameras Leica released several new firmware updates for M10/M11 cameras: Leica M11/M11-P/M11-D/M11 Monochrom/M EV1 firmware update 2.6.4 Leica M10-P firmware update 5.26.35.51 Leica M10-D firmware update…

L-RumorsRumoursLeica digest #249 → Insta360 today announced the previously reported Luna Pro gimbal camera – the newest addition to the Luna series, co-engineered with Leica (pre-orders: Amazon | B&H Photo | Insta360 store).

L-RumorsRumoursRare Leica M discount: you can now save up to $1,250 when you buy M EV1 with a lens in the US I don’t remember the last time we saw savings on the Leica M system. You can now save up to $1,250 when you buy the M EV1 with a lens in the US: Leica M EV1 + Summilux-M 50mm f/1.4 lens kit Leica M…

L-RumorsRumoursYou can now buy a Leica logo LED light-up sign for $30 You can now buy Leica logo LED light-up signs for $30 on eBay. Several different models and sizes are available:

L-RumorsRumoursLeica Camera Group 2025/26 financial report: revenue down to €573 million (-3.8%) Here is a recap of the latest Leica Camera Group 2025/26 financial results: Key Financials & Market Challenges Total Revenue: Reached €573 million (approx. $665.8 million).

L-RumorsRumoursTwo new L-mount lenses announced: Sigma 85mm f/1.2 DG Art and 20-60mm f/2.8-4 DG Contemporary The previously reported Sigma 85mm f/1.2 DG Art and 20-60mm f/2.8-4 DG Contemporary lenses for L-mount are now officially announced: Pre-order: B&H Photo | Foto Erhardt Additional information…

L-RumorsRumoursLight Lens Lab 35mm f/2 “Apochromatic” M-mount lens production and design update Here is a recap of the latest production and design updates for the Light Lens Lab 35mm f/2 “Apochromatic” lens for Leica M-mount (as of September 6, 2026): 1.

L-RumorsRumoursLeica released a new firmware update, version 1.2.1, for the Sofort 2 hybrid instant camera Leica released a new firmware update, version 1.2.1, for the Sofort 2 hybrid instant camera. Here is what’s new: Fully compliant with Article 3.3 of the EU Radio Equipment Directive (2014/53/EU)…

L-RumorsRumoursNew: NiSi JetMag Pro 49MAG magnetic filter system that locks (compatible with Leica M, Q, and D-Lux lenses) NiSi released a new JetMag Pro 49MAG magnetic filter system that locks (compatible with M, Q, and D-Lux lenses).

L-RumorsRumoursLeica digest #248 → “What camera belongs to your zodiac sign?” by Aftershoot. → The Leica SL2 camera is now listed for $3,643 on Amazon.

L-RumorsRumoursCustomized M-mount metal rear lens cap now available Different customized M-mount metal rear lens caps are now listed for sale on eBay: More M-mount metal rear lens cap options are available on Amazon, B&H Photo, and eBay.

L-RumorsRumoursNew leatherette color options for Leica cameras added at PPP Cameras The UK-based PPP Cameras added new leatherette color options for Leica cameras (M2, M3, M6, MP, M240, and X1): PPP Cameras also sells custom leatherettes for other brands.

L-RumorsRumoursReminder: the next Wetzlar Camera Auctions is on October 10th – here are the Leica highlights The next Wetzlar Camera Auctions will take place on October 10th, 2026, in Wetzlar, Germany: Online catalog (virtual | printed) Bidding form Here are the Leica highlights: Leica 0 series (1923)…

L-RumorsRumoursMyBoook.com is a new website & gallery builder that automatically syncs with Adobe Lightroom (coupon code included) MyBoook is a website builder for photographers built around Adobe Lightroom. You connect your Adobe account, choose which albums you want public, and they become live galleries on your own website…

L-RumorsRumours“The Girl with the Leica” film screened at the 2026 Venice Film Festival “The Girl with the Leica” book is now available as a biographical drama film screened at the 2026 Venice Film Festival.

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· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo