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Hohem blogChinaWhy AI Tracking Is Now the Most Important Feature in a Gimbal All gimbals available today come with 3-axis mechanical stabilization. This is no longer a selling point; it's basic.

Hohem blogChinaHow to Film TikTok Shop Product Demos That Actually Convert Making a video for TikTok Shop is not the same as creating any other video product before. It's a purchase based on demos, rather than listings, and the algorithm values truth over finesse.

Hohem blogChinaOne Shoot, 15 Clips: How to Repurpose Gimbal Footage for Every Platform All the platforms, from TikTok to LinkedIn and from Reels to Shorts, require native appearing content, but they don't require the same content.

Hohem blogChinaHow to Set Up Your iPhone 17 Pro as a Cinema Camera with a Gimba Over the past two years, Apple has slowly and surely transformed the iPhone into a real production device.

Hohem blogChinaHow to Film Gym and Fitness Content with a Gimbal: Shots, Setup, and Training Applications Why Gym and Fitness Content Needs a Gimbal If you spend any time on GymTok, fitness Reels, or YouTube workout channels, you have probably noticed a clear divide.

Hohem blogChinaSmartphone Gimbal vs Pocket Camera: Why the Hohem iSteady M7 Is the Smarter Choice for Solo Creators If you are a solo creator looking for smooth, professional video, you have probably weighed the same two options: buy a dedicated pocket gimbal camera for $500 or more, or find a way to get better…

Hohem blogChinaBack-to-School Creator Kit: Best Gimbal for Students and New Content Creators in 2026 Why Every Student Creator Needs a Gimbal in 2026 Student content creation is at an all-time high. Campus tour vlogs pull millions of views on YouTube and TikTok.

Hohem blogChinaHow to Make Professional Product Videos for Your Small Business with a Gimbal Why Product Videos Outperform Photos in 2026 The way people shop online has shifted fundamentally. Photos used to be enough to sell a product, but in 2026, buyers expect to see products in motion…

Hohem blogChinaHow to Shoot Cinematic B-Roll on Your Phone: 10 Shots Every Creator Should Know How to Shoot Cinematic B-Roll on Your Phone: 10 Shots Every Creator Should Know B-roll footage is the footage that keeps a video together.

Hohem blogChinaGimbal vs OIS vs EIS: What Actually Stabilizes Your Video Better? Gimbal vs OIS vs EIS: What Actually Stabilizes Your Video Better? All contemporary mobile phones are equipped with a certain degree of stabilization.

Hohem blogChinaHow to Film Yourself Solo: The Complete Guide to Hands-Free Video with a Gimbal When shooting on video without a camera operator used to be a thing, you would have to place your phone in some books and hope for the best, or hold the phone at arm's length and struggle with shaky…

Hohem blogChinaBest Gimbal Deals on Prime Day 2026: Hohem Picks for Every Creator Why Prime Day Is the Best Time to Buy a Gimbal Prime Day 2026 is scheduled to take place from June 23 to June 26, and if you've been waiting to purchase a gimbal stabilizer, it's time to make it…

Hohem blogChinaCamera Gimbal Explained: Types, How They Work, and Who Actually Needs One in 2026 The camera gimbal market has changed more in the last three years than in the decade before it. AI tracking, hybrid 4-in-1 designs, built-in touchscreens, and sub-$200 price points have brought…

Hohem blogChinaDSLR Stabilizer: How to Balance, Set Up, and Film Cinematic Footage With Your Mirrorless or DSLR Camera A DSLR stabilizer is only as good as the person using it. Most guides focus on which one to buy, but that’s only half the story.

Hohem blogChinaGimbal for iPhone: Complete Setup, Balancing, and Shooting Guide for iPhone Pro Max Users Most guides about choosing a gimbal for iPhone focus on which model to buy. But once you actually have one in your hands, the bigger challenge is setting it up properly and learning how to get…

Hohem blogChina5 Tripod for Gimbal: How to Choose the Right One for Smooth, Hands-Free Filming in 2026 When searching for a “tripod for gimbal,” you’ll often come across results meant for traditional photography setups, especially heavy tripod heads designed for large camera lenses.

Hohem blogChinaBest Gimbal Setup for Live Shopping and Product Demo Videos Product demos and live shopping are fast becoming a staple in the online shopping experience. On TikTok, Instagram, YouTube, and company-owned channels, shoppers are increasingly making decisions…

Hohem blogChinaHow to Film Better Night Reels and City Videos With a Gimbal There's something about night content that looks great. Lights, reflections, headlights, signs, and even glow can transform footage into a cinematic spectacle.

Hohem blogChinaHow to Build a Live Shopping Setup With a Gimbal in 2026 Live stream shopping is no longer new. It's the fastest way for creators, small businesses, and online retailers to link product demonstrations with in-the-moment purchase opportunities.

Hohem blogChinaHohem iSteady MT3 Pro vs M7: Which Gimbal Is Right for You? Choosing the Right Gimbal for Your Setup When you're trying to decide between two powerful gimbals, it's not always easy to rely on the specs.

Hohem blogChinaUpgrading to a Mirrorless Camera? Here’s the Beginner’s Guide to DSLR Gimbals The transition to the mirrorless camera is a thrilling move. Cameras such as Canon R5 II or Sony A7S III provide some amazing image quality, improved low-light shooting, and greater creative…

Hohem blogChinaWhy AI Tracking is a Game-Changer for Solo Content Creators The Challenge of Creating Content Alone Producing content yourself is easy until you begin shooting. It happens when you are filming a workout, a dance, or a cooking video; one issue always appears.

Hohem blogChinaBest Gimbals for Heavy Smartphones in 2026: Balancing the Ultimate Camera Phones Smartphones are now officially at a level where they can be used in place of special cameras. The Galaxy S26 Ultra and the iPhone 17 Pro Max are the device models that offer unbelievable image…

Hohem blogChinaSpring Travel Vlogging: 5 Cinematic Shots to Capture Your Vacation (And How to Do Them) Turn Your Spring Trip Into a Cinematic Story It is spring and summer travel season again, and so is the urge to capture every moment.

On the calendar

· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

On view

This week, from that corner the newest stories from the corner of the industry you picked

The wire their own posts, translated

How pictures get made in 2026 from the industry's own reports

Sources

Fetched every six hours, linked to the original

About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo