FujiLove

10 stories

FujiLoveReviewsFujiLove MAGAZINE – October 2026 The October 2026 issue of FujiLove Magazine moves from inspiration to technique, with a strong mix of photography, travel and practical Fujifilm knowledge.

10.06

FujiLoveReviewsFujiLove MAGAZINE – September 2026 The September 2026 edition of FujiLove Magazine is here, with another 118 pages of Fujifilm photography, ideas, technique and inspiration.

09.08

FujiLoveReviewsFujiLove MAGAZINE – August 2026 The August 2026 edition of FujiLove Magazine brings together photography, inspiration and practical technique across a particularly varied issue.

08.08

FujiLoveReviewsFujiLove MAGAZINE – July 2026 The new issue of FujiLove Magazine is here, and this month’s edition is a wonderfully rich mix of inspiration, field experience, personal reflection, technical guidance and beautiful Fujifilm…

07.08

FujiLoveReviewsFujiLove MAGAZINE – June 2026 The June 2026 edition of FujiLove Magazine is a rich mix of inspiration, technique, and personal reflection on how Fujifilm gear shapes the way we photograph.

06.07

FujiLoveReviewsFujiLove MAGAZINE – May 2026 The May 2026 edition of FujiLove Magazine brings together a rich mix of Fujifilm stories, personal journeys, practical techniques, and visual inspiration across the X and GFX world.

05.07

FujiLoveReviewsFujiLove MAGAZINE – April 2026 FujiLove Magazine Issue 121 is built around one strong idea: photography as a personal way of seeing and experiencing the world.

04.07

FujiLoveReviewsFujiLove MAGAZINE – March 2026 The new issue of FujiLove Magazine is here, and it is a wonderfully varied edition filled with inspiration, practical insight, and strong visual storytelling.

03.09

FujiLoveReviewsFUJILOVE Magazine – February 2026 The February 2026 edition of FujiLove Magazine (Issue 119) is a strong reminder that real progress in photography usually comes from sharper attention, not chasing more gear or bigger numbers.

02.06

FujiLoveReviewsFUJILOVE Magazine – January 2026 The newest edition of FujiLove Magazine is now live, and it’s a rich, thoughtful issue that once again places photography—not gear—at the center of the conversation.

01.08

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo