Fuji Addict

10 stories

Fuji AddictRumoursSigma 50-120mm f/2.8 DC OS Now Listed On Amazon Sigma 50-120mm f/2.8 DC OS: B&H Photo / Amazon / Adorama The Sigma 50-120mm f/2.8 DC OS can now be ordered from Amazon. The lens is expected to be available later this month, around 11/25/26.

11.05

Fuji AddictRumoursTamron Eyes Medium Format: New Patent Details Three Fast Primes With GFX Sensor Coverage A newly uncovered Japanese patent publication from Tamron Co., Ltd. (特開2026-175043, published November 2, 2026) has surfaced, detailing four fast prime optical formulas—three of which feature large…

11.04

Fuji AddictRumoursFujifilm GFX100II, GFX100SII and GFX100RF Firmware Updates Released Fujifilm GFX100II: B&H Photo / Amazon / Adorama Fujifilm GFX100SII: B&H Photo / Amazon / Adorama Fujifilm GFX100RF: B&H Photo / Amazon / Adorama Fujifilm GFX100II Firmware Ver.2.51 Download Here The…

11.04

Fuji AddictRumoursinstax SQUARE SQ1 Officially Discontinued Instax SQ2: B&H Photo / Amazon Instax SQ1: Amazon / B&H Photo Fujifilm put out a press release stating that the Instax SQ1 has been discontinued.

11.01

Fuji AddictRumoursFujifilm FF260004 Registration Found: Could Be X-H3, X-T6, X-Pro4, or GFX180? A new camera registration was found on Weibo for the FF260004 in the Bluetooth registry. According to Bluetooth registration information, Abdominal Film disclosed the FF260004, which, along with the…

10.31

Fuji AddictRumoursSony’s $80,000 RIALTO 65 Makes the $16,500 FUJIFILM GFX ETERNA 55 Look Like the Bargain of the Decade FUJIFILM GFX ETERNA 55: B&H Photo / Amazon / Adorama FUJIFILM GF 32-90mm T3.5 PZ OIS WR: B&H Photo / Amazon / Adorama Sony RIALTO 65: B&H Photo Sony has officially unveiled the pricing, sensor…

10.30

Fuji AddictRumoursFujikina 2026 New York Coverage FujiAddict readers who attended Fujikina 2026 in NY sent in photos of the event to be used exclusively here.

10.29

Fuji AddictRumoursFUJIFILM instax mini EVO 2 Hybrid Announced instax Mini Evo 2: B&H Photo / Amazon / Adorama The FUJIFILM instax mini EVO 2 Hybrid was announced earlier today, and you can find some of the video reviews/previews/hands-on/etc… below: The post…

10.27

Fuji AddictRumoursFujifilm instax Mini Evo 2 Press Release instax Mini Evo 2: B&H Photo / Amazon Fujifilm Launches Hybrid Instant Camera “instax mini Evo 2™” Featuring the first-ever touchscreen LCD monitor in the instax™ series for an even more immersive…

10.27

Fuji AddictRumoursGodox TT350 II F Thinklite TTL Flash for FUJIFILM Godox TT350 II F Thinklite TTL Flash for FUJIFILM: B&H Photo / Amazon Godox has announced the upgraded TT350II ThinkLite TTL, a compact yet powerful flash featuring a new menu interface, new focus…

10.26

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo