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Fro Knows PhotoReviewsOOPS: Nikon LEAKED a SECRET Camera!!! Seriously… FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!! Check it out at https://froknowsphoto.com/fropack5 (33% OFF) This week we have stories about a Richard Avadon documentary coming to…

Fro Knows Photo

Fro Knows PhotoReviewsHow to Scan & Digitize Your Old Photos Quickly! FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!! Check it out at https://froknowsphoto.com/fropack5 (33% OFF) This is a Review of the Canon Image Formula RS40 Document and Photo Scanner.

Fro Knows PhotoReviewsNikon 120-300 f2.8 TC REVIEW: the Most EXPENSIVE Zoom Lens You’ll NEVER Own! This video is brought to you by B&H’s credit card PayBoo, where you pay the tax, and B&H pays you back instantly.

Fro Knows Photo

Fro Knows PhotoReviewsSony a7 V vs a7R VI: Which Camera Should You Buy? FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!! Check it out at https://froknowsphoto.com/fropack5 (33% OFF) This is a comparison between the Sony a7R VI and Sony a7 V.

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Fro Knows PhotoReviews28-135 f2.8: IT’S ACTUALLY REAL!!! This FIX is brought to you by Storyblocks. To learn more and get 15% off, head on over to http://storyblocks.com/fro FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!!

Fro Knows Photo

Fro Knows PhotoReviewsthis was a mistake. FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!! Check it out at https://froknowsphoto.com/fropack5 (33% OFF) I certainly know how to make it harder on myself.

Fro Knows Photo

Fro Knows PhotoReviewsYou Don’t NEED It…Until You Do: SmallRig Nano 36 & 72 This is a product showcase of the SmallRig Nano 36 and 72. With built in V Mount adapter and 1/4″-20. The Nano does more then just charge a Phone.

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Fro Knows PhotoReviewsThere’s NO WAY This is Real…or is it?! This FIX is brought to you by my “Mystery Shirt” Sale, going on right now at https://bit.ly/3Trs9F0 Grab as many as you’d like. If you add 4 Smalls to the cart, you’ll get them for $40 plus shipping.

Fro Knows Photo

Fro Knows PhotoReviewsthe beginning of something new… FROPACK5 is HERE with 17 ALL-NEW custom Lightroom presets!!! Check it out at https://froknowsphoto.com/fropack5 (33% OFF) Welcome to another Fund-A-Photographer video.

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Fro Knows PhotoReviewsThis Is Getting RIDICULOUS, Sony… This FIX is brought to you by Allen’s Camera and their trade-in program. Head on over to http://allenscamera.com click on Trade In and let them know the Fro sent you.

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Fro Knows PhotoReviewsNikon Z5IIC REAL WORLD pREVIEW: a Z5II for Less, BUT… (vs Z5 II / Z50 II) This video is brought to you by B&H’s credit card PayBoo, where you pay the tax, and B&H pays you back instantly.

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Fro Knows PhotoReviewsThe HOLY GRAIL of Canon Lenses is HERE?! This FIX is brought to you by my Daily Fro Podcast. For the last 95 days, i’ve sat down to make a podcast with whatever is on my mind.

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Fro Knows PhotoReviewsCanon, What Were You THINKING?! Sony on the Other Hand… This FIX is brought to you by Prograde and their Gold and Iridium lines of SD Cards. These cards are fast, reliable and come in sizes from 128 gig all the way ip to 1TB.

Fro Knows Photo

Fro Knows PhotoReviewsI NEEDED this 10 Years Ago!!! OBSBOT Talent 2 4K All-In-One Multi-Cam Live Production Engine This Product Showcase is brought to you by OBSBOT and their Talent 2. It is a 4K All-In-One Multi-Cam Live Production Pro Engine.

On the calendar

· Trade shows and launch events, this week's stories from each corner of the industry, and what its press is covering.

On view

This week, from that corner the newest stories from the corner of the industry you picked

The wire their own posts, translated

How pictures get made in 2026 from the industry's own reports

Sources

Fetched every six hours, linked to the original

About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo