Alpha Shooters

5 stories

Alpha ShootersRumoursSony Announces Unbelievably Light 400mm and 600mm G Master Lenses Sony has announced two new G Master super telephoto prime lenses for the Alpha full-frame E-mount system, the FE 400MM F4.5 GM OSS with a focal length of 400 mm and the FE 600MM F6.3 GM OSS with a…

09.15

Alpha ShootersRumoursSony A7R VI Battery Grip – VG-C6 The Sony A7R VI uses the larger Sony NP-SA100 batteries (2670 mAh), this means that the Sony VG-C4EM battery grip for the A7R V will not work.

05.14

Alpha ShootersRumoursSony FE 100-400mm F4.5 GM OSS Lens Announced Along with the new Sony A7R VI we also now have a new Sony FE 100-400mm F4.5 GM OSS lens which follows on from the 100-400mm F4.5-5.6 GM OSS from way back in 2017.

05.13

Alpha ShootersRumoursSony A7R VI Announced with 66.8 MP Fully Stacked Sensor Sony announces the A7R VI with a 66.8 MP fully stacked CMOS sensor and up to 30 frames per second. The A7R VI will be available in early June and will retail for $4499, a rather hefty $600 increase…

05.13

Alpha ShootersRumoursSony A7 V Announced – 33 MP Semi-Stacked Sensor & 30 FPS Just a little over 4 years ago Sony announced the A7 IV. Now, just in time for Christmas 2025, we have its successor, the Sony A7 V.

2025.12.02

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo