Adorama 42West

6 stories

Adorama 42WestReviewsHow to Use Open Gate to Improve Your Videos The number of cameras offering Open Gate functionality has increased significantly over the past few years, and many creators are asking the same questions.

September 18

Adorama 42WestReviewsWhy Micro Four Thirds Still Delivers Feelings run deep when you talk about Micro Four Thirds (MFT), and there’s a ton of technical talk out there, but let’s be real: does it pass the vibe check?

September 18

Adorama 42WestReviewsGoPro Mission 1 Pro Hands-On: Not Just an Action Camera Having used the GoPro MISSION 1 PRO, this is what I have concluded after 2 weeks: the GoPro MISSION 1 PRO is what you want it to be. An action camera? Absolutely! A tool for cinematic footage?

September 16

Adorama 42WestReviewsThe Dovrefjell Experience: Wildlife and Landscape Photography in the Norwegian Fjell Photographing muskoxen with newborn calves in Dovrefjell presents unique technical and environmental challenges.

September 15

Adorama 42WestReviewsHow Professional Photographers Seem to See Photos Everywhere When I first got into photography, I used to sit there flipping through the photobooks of my favorite professional photographers and thinking, how do they always find these unbelievable shots?

September 11

Adorama 42WestReviewsHow to Take Photos in Harsh Midday Light Golden hour is easy. But learning to shoot in harsh midday sun is what makes you a truly versatile photographer.

September 9

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo