Adorama 42West

6 stories

Adorama 42WestReviewsOM SYSTEM Cameras: Overview and Field Experience It’s an upstart contender when compared with juggernauts like Canon and Nikon, but OM SYSTEM, originally developed by Olympus, is carving out an ever-larger niche all its own.

11.05

Adorama 42WestReviewsBreaking Away from Working for Free: Scripts and Strategies for New Photographers Your portfolio has been in the making for a while now, and you’ve been accepting free assignments to make it better. The idea was to get it “just right” before you started charging.

11.04

Adorama 42WestReviewsYour First Client Contract: A Simple One-Pager You Can Put Together in One Hour You’ve landed your first paying client. It’s time to do a little victory dance. But don’t just wait for the day of the shoot. Take an hour out now to draw up a simple one-page contract.

11.03

Adorama 42WestReviews4 Ways the GoPro MISSION 1 PRO Facilitates My Solo Documentary Filmmaking I traveled recently to Multan, Pakistan, to document the last remaining family of Kashigars . I anticipated two long international flights, then uncomfortable internal bus journeys in the extreme…

11.02

Adorama 42WestReviewsThe Stories Behind the Pictures: Inside the Getty Images Hulton Archive When I arrived at the Canning Town address in East London where the Getty Images Hulton Archive is housed, I found myself surrounded by the utilitarian landscape of a business park.

10.30

Adorama 42WestReviewsHow to Shoot in Manual Mode – The Complete Guide If you want to capture images exactly as YOU envision them, manual mode is essential. Even though other modes like Auto, Shutter Priority, and Aperture Priority are easier, Manual Mode is the only…

10.29

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo