43addict

10 stories

43addictReviewsWhat else is new? Panasonic’s latest videos provide hints about new/upcoming cameras and lenses Nextorage launched new NX-F2AE SDXC UHS-II memory cards developed specifically for professional video production Godox…

11.05

43addictReviewsOM System acknowledged proposals to develop full-frame or APS-C cameras During a recent interview, OM System executives acknowledged that proposals to develop full-frame or APS-C cameras have surfaced repeatedly within the company over the years.

11.04

43addictReviewsNew Panasonic Lumix S9-like camera with a Micro Four Thirds sensor coming soon? A store in Europe listed a Panasonic LUMIX S9 “Titanium Black” camera with a… Micro Four Thirds sensor.

11.04

43addictReviewsDxO added a module for the OM System PEN camera DxO released 472 new modules, including one for the OM System PEN camera (now in stock at B&H Photo | Amazon | WEX Photo | Foto Erhardt | OM System).

11.04

43addictReviewsOM System Pen camera now in stock The new OM SYSTEM PEN camera is now in stock in certain configurations – check availability at: B&H Photo Amazon ON System store WEX Photo Foto Erhardt OM System store Previous coverage of the new…

11.02

43addictReviewsThis CAIM1 camera project has a Micro Four Thirds sensor with Sony E-mount mount CAIM1 (Counter Artificial Intelligence Machine 1) is a prototype camera designed to cryptographically prove that photos and videos were captured from the real world rather than generated by AI.

11.02

43addictReviewsThe Micro Four Thirds standards group issued a warning about unlicensed third party MFT lenses The Micro Four Thirds standards group issued a warning about unlicensed third-party MFT lenses: Products from Non-Member Companies The Four Thirds Office does NOT guarantee that products manufactured…

11.02

43addictReviewsOM Digital Solutions announced price revisions and open pricing for some products in Japan OM Digital Solutions announced that its video product brand “OM SYSTEM” will launch on Monday, November 2, 2026, and that it will raise shipping prices in Japan for a wide range of products.

11.02

43addictReviewsWhat else is new? Godox announced a new compact TT350II ThinkLite flash, new iT32R model rumored to be announced next Thypoch 2026 Black Friday deals are now live Godox announced a new compact universal iM10 mini…

10.28

43addictReviews90 years of OM System, 90 hours of extraordinary offers OM System is running a special sale for its 90th anniversary: “90 Years. 90 Hours. Extraordinary Offers.

10.25

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo