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DPReviewReviewsLaowa says its new 24mm F2 is the fastest tilt-shift lens yet The $1249 lens offers up to ±10° of tilt and ±12mm of shift, with versions for several full-frame mirrorless systems as well as Fujifilm GFX and Hasselblad X.

Mirrorless RumorsRumoursHasselblad legal action stops the X2DII hacking project :( Recently I shared news about the Hasselblad X2DII hacking project. Well as of today this project is dead.

Fuji AddictRumoursTamron Eyes Medium Format: New Patent Details Three Fast Primes With GFX Sensor Coverage A newly uncovered Japanese patent publication from Tamron Co., Ltd. (特開2026-175043, published November 2, 2026) has surfaced, detailing four fast prime optical formulas—three of which feature large…

SHUFFLE by COMMERCIAL PHOTOJapanDJIとHasselbladの複合コンセプトストア第1号店「DJI | Hasselblad Authorized Concept Store 東京表参道」10月31日（土）グランドオープンドローンの操縦体験や中判カメラのタッチ＆トライに対応。 DJI（ディージェイアイ）正規販売代理店のセキドは、2026年10月31日（土）、東京・表参道にDJIとHasselblad（ハッセルブラッド）の複合コンセプトストア第1号店となる「DJI | Hasselblad Authorized Concept Store 東京表参道」をグランドオープン。

Fuji AddictRumoursFujifilm GFX100II, GFX100SII and GFX100RF Firmware Updates Released Fujifilm GFX100II: B&H Photo / Amazon / Adorama Fujifilm GFX100SII: B&H Photo / Amazon / Adorama Fujifilm GFX100RF: B&H Photo / Amazon / Adorama Fujifilm GFX100II Firmware Ver.2.51 Download Here The…

Mirrorless RumorsRumoursNew Tamron patent discloses three new medium format lenses! A brand new Tamron patent disclosed the design of three medium format lenses: 60mm f/1.8 75mm f/1.9 130mm f/2.6 This is the first time we see Tamron designing lenses capable of covering the 44x33mm…

CamerastuffreviewNetherlandsReview Oppo Find X10 Pro Max – mini-Hasselblad met uitgebreid dynamisch bereik Oppo is nog altijd niet het merk waar veel fotografen aan denken, als ze een smartphone zoeken om mee te fotograferen of filmen.

Imaging ResourceReviewsAstrHori MF 8mm F/2.4 Fisheye Offers a 220-Degree View for Medium Format Cameras AstrHori has announced the MF 8mm F/2.4 Fisheye, a manual-focus lens for Fujifilm GFX and Hasselblad XCD medium format cameras.

Hasselblad Press

Hasselblad PressMakersHASSELBLAD BRINGS PHOCUS MOBILE TO ANDROID

Hasselblad Press

Hasselblad PressMakersHasselblad and Capture One Partner to Bring Native Hasselblad RAW Support

Phase OneMakersPhase One introduces Next-Generation Aerial Systems A modular, best-in-class imaging platform combining advanced camera technology, optimized processing workflows, mission planning and flight management, alternative IMU options, climatized system…

Phase OneMakersHow aerial camera calibration works at the Phase One Calibration Lab Accurate aerial mapping starts with calibration. Explore how Phase One performs metric camera calibration and flight validation. Learn more.

Phase OneMakersPreserve Today for Tomorrow: Phase One Introduces the iXH 250MP Camera System Preserve Today for Tomorrow: Phase One Introduces the iXH 250MPCamera System. Instant Image Quality for Large-Scale Digitization

PetaPixelReviewsThe Laowa 24mm f/2 Zero-D Tilt-Shift Is the Fastest Tilt-Shift Lens Ever Laowa has officially announced the 24mm f/2 Zero-D Tilt-Shift lens. Built for architectural and commercial photography, the full-frame lens also works on Fujifilm GFX and Hasselblad XCD medium-format…

Camera DecisionReviewsTamron Patents Three Medium Format Primes, a 60mm f/1.8, 75mm f/1.9 and 130mm f/2.6 A new Tamron patent shows three fast primes designed for a 44x33mm sensor, the size Fujifilm GFX and Hasselblad X cameras use: a 60mm f/1.8, a 75mm f/1.9 and a 130mm f/2.6.

DIY PhotographyTechThis Tokyo Camera Store Lets You Test a Hasselblad and Fly a DJI Drone A new Hasselblad and DJI store in Tokyo lets visitors try medium format cameras, explore a photography gallery, and fly drones indoors.

The PhoblographerReviewsThis Medium Format Film Guide Will Get You Started Faster Than Any Video When the time comes that 35mm film or the sensor format just isn't cutting it anymore, consider medium format.

Camera DecisionReviewsFujifilm GFX100 II, GFX100S II and GFX100RF Get Bug Fix Firmware on the Same Day, and Fujifilm Lists No Details Fujifilm released firmware for three GFX bodies on November 4: GFX100 II version 2.51, GFX100S II version 1.22 and GFX100RF version 1.14.

Fuji RumorsRumoursTamron Patents Three New Medium Format Lenses We currently have only these two third party autofocus lenses for the Fujifilm GFX system. But we can now hope that a third brand will join with AF lenses for Fujifilm GFX.

Fuji RumorsRumoursFirmware Updates for Fujifilm GFX100II, GFX100SII and GFX100RF Fragment Edition Fujifilm has released firmware updates for Fujifilm GFX100II, GFX100SII and GFX100RF Fragment Edition. All details below.

Video SALONJapanDJIドローンからハッセルブラッドの中判カメラまで「全部触れる」旗艦店——DJI｜Hasselblad Authorized Concept Store 東京表参道がオープンレポート●編集部・萩原 DJIとハッセルブラッド（Hasselblad）の製品を試して買える複合コンセプトストア「DJI | Hasselblad Authorized Concept Store 東京表参道」が、2026年10月31日（土）にグランドオープンした。運営はDJIの国内正規代理店である株式会社セキド。

Fuji AddictRumoursSony’s $80,000 RIALTO 65 Makes the $16,500 FUJIFILM GFX ETERNA 55 Look Like the Bargain of the Decade FUJIFILM GFX ETERNA 55: B&H Photo / Amazon / Adorama FUJIFILM GF 32-90mm T3.5 PZ OIS WR: B&H Photo / Amazon / Adorama Sony RIALTO 65: B&H Photo Sony has officially unveiled the pricing, sensor…

Sony AddictRumoursSony RIALTO 65 Medium Format Video Camera Announced Sony RIALTO 65: B&H Photo Sony Electronics to Launch RIALTO 65 Camera Extension System, Expanding the VENICE 2 Camera to the 65mm Format Sony Electronics will launch the RIALTO 65 Camera Extension…

DRONE.jpJapan「DJI | Hasselblad Authorized Concept Store 東京表参道」がオープン。海外で展開する両ブランドの複合型ストアが日本初上陸写真：富永秀和海外で展開してきたDJIとHasselbladのコンセプトストアが日本に上陸 2026年10月31日（土）、東京・表参道に「DJI | Hasselblad Authorized Concept Sto

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About

The small bracket on top of every camera, from a phone rig to an ARRI.

The hot shoe is where the flash goes, and the microphone, and the monitor, and whatever the next decade bolts on. Every camera has one and nobody photographs it. This magazine is named after it because that is where the whole business meets: the body, the glass, the light, the sound, and the person holding it.

I shot news in Gothenburg for nine years and documentary for hire after that, then stopped taking assignments to write about the tools. Since 2021 I live in Tokyo, ten minutes from the used-camera shops of Shinjuku, which is not an accident: Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh and Sigma make almost everything worth pointing at a subject, and their own press writes about it first, in Japanese. So this magazine reads it there, and in German, French, Italian and Spanish, and in English from the reviewers who actually put a card in the slot — around eighty sources and thirty channels, counted and plotted so you can see what is moving.

Bodies and lenses, cinema cameras and drones, film and the darkroom, firmware and the software that finishes the picture, the rumours before the launch and the reviews after it, and the photographers and shows the rest of it is for. I test what I write about on a job before a word goes down. I shoot film on Sundays and do not think that makes me interesting.

A story here is a headline, a short excerpt, one picture and the link to whoever reported it. We never reprint the article, and the picture belongs to the photographer or the maker. A story written in Japanese appears in Japanese, as its author set it down; the link goes to the original.

— Mara Lindqvist, Tokyo