Press
Hot Shoe is an independent magazine about cameras, video and photography, worldwide. Every few hours it collects what the makers shipped, what the reviewers found, what the cinema, drone and film communities are saying, from around a hundred sources in seven languages, and plots what is moving.
Facts
- Published in English; sources read in English, Japanese, German, French, Italian, Spanish and Polish.
- Independent: no publisher, no advertiser, no affiliate links; a shop link is the maker's shop.
- Every story links to its source; Hot Shoe quotes headlines and short excerpts only.
- The editor writes a letter every few days under a pen name, drafted with AI assistance from the day's material and read before it goes out.
- Sources: camera and photography press, maker newsrooms, cinema and broadcast trades, drone and film communities, and the channels that test the gear.
Editor
Mara Lindqvist. Mara Lindqvist grew up in Gothenburg with a father who repaired cameras in a shop off Avenyn and let her keep the ones nobody collected. She shot news for a Swedish daily for nine years, then documentary for hire, then stopped taking assignments to write about the tools instead. Since 2021 she lives in Tokyo, ten minutes from the used-camera shops of Shinjuku, and tests every body and lens she writes about on a real job before a word goes down. She shoots film on Sundays and does not think that makes her interesting.
Editors' letters are published under the editor's pen name and are drafted with AI assistance from the day's material.
Quoting us
Quote freely with a link. Screenshots of the pulse tiles and catalogue pages may be reproduced with attribution to Hot Shoe.
