The letter

One letter a week, starting soon.

The week's signal, what the makers shipped and what the reviewers found, and the editor's note. No tracking, no ads, nothing else.

We keep your address, your language and the date you joined, nothing else. Every letter has a one-click unsubscribe link that deletes the record.

PartnersPress kit

2026 · Partner kit · Free to download

Partner kit

You make the shot. We make the story. We write about your gear for free; in return our mark and our address go wherever your story travels. Everything you need is in one zip.

In the kit · The plates

The hot shoe plate: the Hot Shoe mark and wordmark beside Featured on hotshoemag.com, in white and cyan on a graphite rail. The film canister label: 135, 36 EXP on a cyan band, then Featured on Hot Shoe, hotshoemag.com on paper, with film sprocket holes along the top.
The memory card plate: a black card with silver contacts and a cyan label reading Featured, Hot Shoe, hotshoemag.com under the mark.

The deal

We write about your gear. You mount our mark.

  1. Step 1: Send your tagged release with the Hot Shoe paragraph

  2. Step 2: We read it and, if it fits, publish

  3. Step 3: We send you the link

  4. Step 4: You place the plate within 7 days

  5. Step 5: You send proof.
    Required

First line

Tag it before anything else.

Subject and first line: “For Hot Shoe · PRESS RELEASE · [TAG] —”. One tag:

CameraLensVideo
CinemaDroneLighting
AudioAccessorySoftware
FirmwarePhotographerExhibition

Proof · Required

Show us it’s on.

Within 7 days of our story, write to [email protected], subject “Proof · [your name]”: a screenshot of your page and its link, links to your posts, photos of the box, the stand or the screen.

The rule

No proof, no next story.

Until our mark is up, we do not publish your next release.

Last paragraph of your release

Copy the Hot Shoe paragraph.

For Hot Shoe: when this story runs on hotshoemag.com, [Name] will place the Hot Shoe plate on [its website / the product page], linked to the story, will credit “Hot Shoe (hotshoemag.com)” wherever the coverage is shared, and will send proof to [email protected].

Four versions, for gear makers, software, photographers and filmmakers, shows and shops, are in the kit and in the guide.