HOT SHOE · PARTNER KIT · 2026
You make the shot. We make the story.

This kit is for everyone who makes pictures happen and wants Hot Shoe to tell their story:
camera and lens makers, video, cinema and drone gear, light, sound and accessories,
software and apps, photographers and filmmakers, shows, festivals, schools, shops and
rental houses.

THE DEAL
We write about your gear. You mount our mark: when your story runs on hotshoemag.com, you
place our mark with our address wherever you share it.

IN FIVE STEPS
1. Send your release to hello@hotshoemag.com. The subject and the first line start with
   "For Hot Shoe · PRESS RELEASE · [TAG] —". Tags: CAMERA, LENS, VIDEO, CINEMA, DRONE,
   LIGHTING, AUDIO, ACCESSORY, SOFTWARE, FIRMWARE, PHOTOGRAPHER, EXHIBITION.
   Put the Hot Shoe paragraph at the end (08-Text).
2. We read it and, if it fits, publish it on hotshoemag.com.
3. We send you the link.
4. You place our plate, linked to the story, within 7 days.
5. REQUIRED: you send proof to hello@hotshoemag.com, subject "Proof · [your name]":
   a screenshot and the link of your page, links to your posts, photos of the box, the
   stand, the poster or the screen, a photo of the manual or the flyer.
   No proof, no next story: until our mark is up, we do not publish your next release.

WHAT IS IN THIS FOLDER
00-Guide      Hot-Shoe-Partner-Guide-2026.pdf. Start here.
01-Logo       The mark and the HOT SHOE wordmark, the logo tile, lockups with the address.
02-Plates     Hot shoe plate, film canister label, lens cap, memory card, viewfinder strip.
03-Stickers   Thirty badges: rectangles, rounded squares, circles, pills.
07-Editable   Plates, pills and rectangles as SVG with live text, and the font (IBM Plex Mono).
08-Text       The Hot Shoe paragraph and how to write our name.
Every item in 01–03 comes as SVG and PDF (vector, text in outlines), PNG and JPG.

THE RULES IN ONE BREATH
- The mark always travels with hotshoemag.com, and the address always with the mark.
- Link to the exact Hot Shoe story.
- Never stretch, recolour, rotate or retype the logo.
- Never on the front of the product, never bigger than your own name. Print and merch
  only with our written OK first.

COLOURS
  Black #000000   Ink #111214   Cyan #22D3EE   Deep #0E7490   Light #EEF0EE   Paper #F3EFE6

CHANGES AFTER PUBLICATION
Send everything in the first email: the exact product name, the links, the credited
pictures. We fix one wrong fact or broken link, once, within 30 days. A new name is not a
rewrite: the story stays as published; a new version is a new press release.

QUESTIONS
hello@hotshoemag.com · hotshoemag.com

Sending us a press release, a review, a sample or any other material does not mean Hot Shoe
will publish it. We choose what we publish, when and how, and we may decline or edit
without giving a reason.
