HOW TO WRITE OUR NAME
Hot Shoe: two words, capital H and S. The first mention carries the address and the link
to our story.

RIGHT
  Hot Shoe (hotshoemag.com)
  as featured on Hot Shoe
  Source: Hot Shoe — hotshoemag.com/...
  Post caption ending: via Hot Shoe · hotshoemag.com

WRONG
  Hotshoe · Hot-Shoe · HOTSHOE · Hot Shoe Magazine
  hotshoe.com · www.HOTSHOEMAG.COM
