THE HOT SHOE PARAGRAPH · put it at the end of your release, under "For Hot Shoe".
Change the words in brackets, keep the rest.

CAMERA, LENS AND GEAR MAKERS
For Hot Shoe: when this story runs on hotshoemag.com, [Company] will place the Hot Shoe
plate on the [Model] page and in the site footer of [company.com], linked to the Hot Shoe
story, will quote it with the lockup in the press section, and will send proof (a
screenshot, links or photos) to hello@hotshoemag.com.

SOFTWARE AND APPS
For Hot Shoe: when this story runs on hotshoemag.com, [Company] will add the viewfinder
strip to the About screen of [App] and the Hot Shoe plate to the news post on
[company.com], linked to the story, and will send proof (a screenshot, links or photos) to
hello@hotshoemag.com.

PHOTOGRAPHERS AND FILMMAKERS
For Hot Shoe: when this story runs on hotshoemag.com, [Name] will post it on [Instagram /
YouTube / the website] with the Hot Shoe mark and the line "via Hot Shoe ·
hotshoemag.com", will add the plate to the press page of [site.com], and will send proof
(a screenshot, links or photos) to hello@hotshoemag.com.

SHOWS, FESTIVALS, SCHOOLS, SHOPS
For Hot Shoe: Hot Shoe is a media partner of [Event]. The Hot Shoe lockup will appear in
the partner row of the poster, the programme, the screens and the website footer of
[event-site.com] from [date] to [date], and [Event] will send proof (a screenshot, links
or photos) to hello@hotshoemag.com.
